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Website Redesign Brief
Faezr — Fill out this worksheet, then enter your answers at brief.faezr.com
01 of 07
The Basics
Your name
*
Company name
*
Email
*
Phone
Current website URL
*
Your role in this project
Business Owner / Founder
Marketing Lead / CMO
Product Manager
IT / Engineering Lead
Design Lead
Other
How many people are involved in approving the redesign?
Just me
2–3 people
4–6 people
7+ (committee)
02 of 07
Your Current Site
Primary reason for this redesign
*
Check all that apply
Design looks outdated
Poor performance / slow
Low conversion rates
Brand refresh / rebrand
Poor mobile experience
CMS limitations
Accessibility compliance
SEO isn't performing
What do you like about the current site?
What frustrates you most about the current site?
Current CMS / platform
WordPress
Webflow
Shopify
Squarespace
Drupal
HubSpot CMS
Custom / proprietary
Not sure
Other: ________
Satisfaction with current site (circle one)
1
2
3
4
5
6
7
8
9
10
Not at all
Very satisfied
Do you have access to analytics?
Yes — Google Analytics 4
Yes — other platform
No / not sure
03 of 07
Goals & Audience
Primary goal of the redesign
*
Generate more leads
Increase online sales
Strengthen brand perception
Improve user engagement
Specific KPIs or metrics you're targeting
Who is your primary audience?
Top 3 competitors or sites you admire
What makes you different from competitors?
04 of 07
Design & Brand
Do you have existing brand guidelines?
Yes — comprehensive guide
Partial (logo + colors)
No — need help with this
Link to brand guidelines or assets
What feeling should the new site evoke?
Check all that apply
Professional & trustworthy
Innovative & cutting-edge
Warm & approachable
Bold & disruptive
Clean & minimal
Premium & luxurious
Fun & playful
Authoritative & expert
Design directions you absolutely don't want
05 of 07
Content & SEO
Content approach for the redesign
*
Keep most, refresh tone/layout
Audit & prune — cut what's not working
Rewrite key pages, keep the rest
Full content rewrite
Approximate page count
1–10
11–25
26–50
51–100
101–500
500+
Do you currently invest in SEO?
Yes — actively managing SEO
Some effort, not structured
Not currently
How important is preserving current search rankings?
Critical — organic is our #1 channel
Important but not primary
Nice to have
Fresh start is fine
Will you need help writing or editing content?
Yes — full copywriting service
Yes — editing and optimization
No — we'll provide all content
Not sure yet
06 of 07
Technical & Compliance
Platform decision
Stay on current platform
Open to migrating
Definitely migrating
Need guidance
Existing integrations to preserve
Check all that apply
CRM (HubSpot, Salesforce…)
Email marketing
Analytics / tracking
E-commerce / payments
Live chat / chatbot
Booking / scheduling
Custom API / internal tools
None / not sure
Accessibility compliance
WCAG 2.2 AA (recommended)
WCAG 2.2 AAA (highest)
Basic best practices only
Need guidance
Interested in AI-powered features?
Check all that apply
AI chatbot / assistant
Content personalization
Smart site search
LLM / AI search optimization
Not interested right now
Other technical requirements
07 of 07
Timeline & Budget
Is there a hard deadline for launch?
Yes — specific date: ________________
Soft target, flexible
As soon as possible
No rush — do it right
Budget range
Under $10,000
$10,000–$25,000
$25,000–$50,000
$50,000–$100,000
$100,000+
Need help scoping
Post-launch support expectations
Ongoing retainer / support
Training, then we self-manage
Clean handoff, no ongoing
Let's discuss
Anything else we should know?
How did you hear about us?
Referral
Google search
Social media
Agency directory
Existing client
Other