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Website Redesign Brief

Help us understand your project so we can deliver a redesign that performs. This should take about 10–15 minutes — your progress is saved automatically.

Basics
Current Site
Goals
Design
Content
Technical
Timeline
01 of 07

The Basics

Let's start with who you are and what you're working with.

This helps us plan the feedback and revision process.
02 of 07

Your Current Site

Understanding what exists helps us know what to preserve, improve, or replace.

What's working well that we should preserve or build on?
Not at all Very satisfied
03 of 07

Goals & Audience

What does success look like after the redesign launches?

e.g. "Double demo requests," "Reduce bounce rate below 40%," "Page load under 3s"
These don't have to be direct competitors — they can be any site whose experience you respect.
Your unique value proposition — the thing visitors should immediately understand.
04 of 07

Design & Brand

Where the visual direction gets established.

Google Drive, Dropbox, or any shared link works.
Select all that apply.
05 of 07

Content & SEO

Since you have an existing site, these decisions directly affect traffic and rankings.

This is the most impactful decision in a redesign — choose carefully.
Redesigns can dramatically affect SEO if not handled properly. URL redirects, meta data, and content migration all play a role.
06 of 07

Technical & Compliance

The under-the-hood decisions that affect performance, legality, and long-term maintainability.

Check all that apply — these carry over to the new site.
WCAG 2.2 AA is now the standard, with legal requirements expanding in 2025–2026.
These are increasingly expected by users and search engines.
07 of 07

Timeline & Budget

Almost done — let's align on logistics.

Knowing your range helps us recommend the right scope — not upsell you.
What happens after we hand over the keys?

Internal politics, past agency experiences, upcoming events, concerns — anything that helps us serve you better.

Brief received!

We'll review everything and get back to you within 1–2 business days. If you need to update anything, just reply to our confirmation email.

Progress saved